ALTERNATIVE APPAREL

Alternative Apparel has been challenging the concepts of fashion since 1996. In the beginning, Alternative founder and creative designer Greg Alterman sold his t-shirt designs out of his car. His passion for designing the perfect t-shirt has since grown into one of today’s hottest apparel brands. Greg has always made a commitment to raise the t-shirt above its traditional status as a casual staple; he has moved the t-shirt to the center of a fashion-forward wardrobe. Worn by David Beckham, Viggo Mortensen and Brad Pitt.